GTM engineering for B2B teams

GTM engineering, built and run for you

List, enrichment, sending, reply triage and reporting as one system. Humans approve every send.

Get your free 30-day GTM plan

Tell us who you sell to. Within one business day you get the target segments, the system we would build, and what the first 30 days look like.

No obligation. We reply within one business day.

The system we build and run

  • Target listWithout it, good emails go to the wrong people.
  • EnrichmentWithout it, messages have nothing specific to say.
  • VerificationWithout it, bounces climb and sending reputation drops.
  • Sending infrastructureWithout it, mail lands in spam or your company domain suffers.
  • OrchestrationWithout it, steps are manual and quietly get skipped.
  • AI reply triageWithout it, interested replies wait and opt-outs get emailed again.
  • ReportingWithout it, nobody can say which effort created pipeline.
See what each layer does
Free, no obligation. Your 30-day plan arrives within one business day.Rather talk it through? Book a 30-minute call

What we build and run

Seven layers, one system

Most tool lists stop at data and a sequencer. The layers that decide results are the ones they skip: verification, sending infrastructure, reply triage and reporting. We run all seven.

Target list

Your ideal customer turned into named accounts and people, pulled from the data sources that cover your market.

Without it, good emails go to the wrong people.

Enrichment

Missing emails, titles, firmographics and buying triggers filled in, with a record of which source supplied each field.

Without it, messages have nothing specific to say.

Verification

Every address checked after enrichment and again before sending, with bounces and opt-outs suppressed between sends.

Without it, bounces climb and sending reputation drops.

Sending infrastructure

Separate sending domains with SPF, DKIM and DMARC, warmed inboxes and rotation, so your main domain is never at risk.

Without it, mail lands in spam or your company domain suffers.

Orchestration

The workflows that move a contact from list to enrichment to verification to sequence, the same way every time.

Without it, steps are manual and quietly get skipped.

AI reply triage

AI reads and sorts every reply. Ambiguous ones go to a human review queue, and results sync to your CRM.

Without it, interested replies wait and opt-outs get emailed again.

Reporting

Email, website and ads data joined in one plain-English weekly report, so you can see what produced meetings.

Without it, nobody can say which effort created pipeline.

How it works

Twelve weeks, four gates. You approve each one.

The order never changes: nothing is sent before the list is verified and the inboxes are warm.

  1. 1

    Plan · Week 1

    Target segments, personas, offer and the success metric, agreed in writing. You approve who we contact and how we measure.

  2. 2

    Build · Weeks 1 to 4

    Sending domains set up and warming while the list is built, enriched and verified. You review a sample before the full build.

  3. 3

    Launch · Weeks 5 to 8

    You approve every email in every sequence. First sends go out from warmed inboxes, with reply triage and CRM sync live from day one.

  4. 4

    Report and improve · Weeks 9 to 12

    A weekly report joins email, site and CRM data. We change one thing at a time, and add volume only while bounce numbers stay low.

Not a black box

AI does the work. Experienced humans decide what ships.

Strategy

Segments, offer and messaging are set by an experienced operator, not a template.

AI execution

Research, enrichment, drafting and reply sorting run at AI speed.

Human approval

Nothing reaches a prospect until a person has reviewed it and you have signed off.

Inside a live client program

A B2B SaaS company in fleet safety

The same system this page describes, running for a client since 2025. The numbers come from the campaign platform and GA4, not from estimates.

9,962

Verified contacts reached by five persona campaigns across 35 inboxes

1,637 to 75

Hard bounces, first send to third, with bounce suppression between sends

0.55% to 1.45%

Unique click rate, first send to third, same campaign wave

42

Form fills found that had never been counted, after rebuilding GA4 lead tracking

2026 so far, across client programs and our own marketing

170,000+

Emails sent in 2026 across client programs and our own marketing

30,000+

Contacts verified before sending in 2026

11.17% to 0.43%

Hard bounce rate on our own campaign after verification and suppression

Read before you decide

Straight guides on GTM engineering

Fair questions

Straight answers

What is GTM engineering?+

GTM engineering is building and running the system that turns a target market into pipeline: the prospect list, enrichment, email verification, sending infrastructure, sequences, reply triage, CRM sync and reporting. It is a build role, not a selling role. Your sellers work the conversations the system creates.

How is this different from hiring a GTM engineer?+

A hire gives you one person's skills, after recruiting and ramp time. We bring a working process and infrastructure from week one, and a team that covers data, sending, copy and reporting. Many companies prove the channel first, then hire someone to run a documented system.

Do you replace our SDRs?+

No. We take over list building, research, first drafts, sending and reply sorting, so your SDRs or account executives spend their time on interested replies, calls and meetings. Someone on your side still owns the conversations.

Which tools do you use?+

The smallest set that covers every layer for your volume and budget. We work inside the CRM and tools you already pay for where we can, and build the workflows between them, often in n8n. We recommend new tools only when a layer is missing.

How fast can we start?+

Your 30-day plan arrives within one business day of your note. Sending domains need time to warm up, so the list, copy and tracking are built in parallel, and nothing is sent until you have approved it.

What does it cost?+

Pricing depends on scope: a one-time build costs less than a system we build and run every month. Tell us what you are trying to do and we will quote it straight, before you commit to anything.

Your free GTM plan

A concrete 30-day plan for your market. Free, within one business day.

Tell us who you sell to. We come back with the segments we would target, the system we would build, and what the first month looks like.

Get my free GTM plan