Apollo Pricing Explained: Plans, Credits and Limits

What is Apollo, and what does the price cover?

Apollo.io is a B2B contact database combined with a sales engagement platform. Per Apollo, it has 240M+ contacts and 30M+ accounts, and it includes sequences, waterfall and CRM enrichment, a dialer, and website visitor identification.

That makes Apollo a common first tool for small sales teams. One product lets a seller search for people who match a target profile, reveal their contact details, and put them into an email sequence or a call list. According to Bloomberry's analysis of 1,000 GTM engineering job postings, Apollo is named in 29% of them, so it is also familiar to the people who build outbound systems.

Because Apollo bundles data and engagement, its pricing has two parts you need to understand: seats and credits.

How does Apollo pricing work?

Apollo prices per seat per month. A seat is one user. The more people who need their own login, the more seats you pay for.

Each plan also lists a monthly credit allowance. Credits are what you spend to get data out of the database, such as revealing a contact's details. The credit allowance is the practical limit on how many new contacts you can work each month, so it matters as much as the seat price.

Billing period changes the price. As listed on Apollo's pricing page on September 25, 2026, annual billing saves 24% compared with monthly billing. Annual billing means committing for a year, so it suits teams whose seat count and usage are steady.

Apollo offers a 14-day trial on the Basic and Professional plans, as listed on its pricing page on the same date.

Apollo plans as listed on September 25, 2026

These are the plans as listed on Apollo's pricing page on September 25, 2026. All prices are per seat per month. Prices and allowances change, so confirm the current details on Apollo's site before you budget.

How to estimate what you will actually pay

Your Apollo bill depends on two inputs you control: how many people need a seat, and how many contacts you plan to work each month. Estimate both with your own numbers.

• Seats (N): count everyone who needs their own login, not everyone who might look at a report.
• Annual plan: N times the annual per-seat price, times 12. For Organization, N must be at least 3.
• Monthly plan: N times the monthly per-seat price, each month you keep it.
• Credits needed: the number of new contacts you expect to reveal each month, times the credits each reveal uses. Confirm on Apollo's site how many credits an email, a phone number or an export uses.
• Compare credits needed with the allowance listed for your plan and seat count. If you are short, check what extra credits cost before you rely on them.

Which Apollo plan fits a small team?

Start from the work, not the plan name. The Free plan is enough to test search and see whether Apollo covers your market. With 75 credits a month, as listed, it is a trial of fit, not a way to run a program.

Basic and Professional are the plans most small teams compare, and both have a 14-day trial. The step up to Professional adds credits, 4,000 a month against 2,500, as listed. Check which features differ between the two on Apollo's page, and pick the lower plan unless a specific feature or the extra credits matter to your workflow.

Organization is listed at $119 per seat per month billed annually, with a minimum of 3 seats. It is aimed at teams, so read its feature list against your needs before assuming you need it.

What Apollo does well

It is worth being clear about where Apollo earns its price, because that is what you are paying for. For many small teams, these strengths are the reason to choose it.

• One place for search, contact data and sequences, so a seller does not need to join several tools together.
• Pricing that is easy to predict once you know your seat count, because the main unit is a seat.
• A dialer and website visitor identification in the same product as the data, per Apollo.
• A Free plan and a 14-day trial on Basic and Professional, so you can test fit before paying.

What to check before you buy Apollo

Apollo is a practical all-in-one choice for many teams. These questions help you avoid surprises. Ask Apollo directly if the pricing page does not answer them.

• What each action costs in credits: an email reveal, a phone reveal, an export, an enrichment.
• Whether credits belong to each seat or are shared across the team.
• What happens when credits run out mid-month, and whether unused credits carry over.
• Which features sit on which plan, including sequences, the dialer and CRM enrichment.
• The terms of an annual commitment if your team size changes during the year.
• Where you will verify emails before sending, since revealing an address and confirming it accepts mail are different steps.

The cost beyond the subscription

Apollo gives you data and a sender. It does not decide who to target, write copy that earns replies, protect your sending domains, or read and route every reply. Those jobs take someone's time each week, and that time is often a bigger cost than the seats.

If your team has that capacity, Apollo is a sensible place to run outbound. If not, a managed program is one option. Trexinet builds and runs the outbound system for a client, from list and verification to warmed inboxes, sending and reply triage. AI does the research and drafting, and a person approves every send. In our own campaigns, list verification and suppression cut the hard bounce rate from 11.17% to 0.43%.