Lusha Pricing 2026: Plans, Credits and Real Cost

How much does Lusha cost in 2026?

Lusha has a free plan and three paid plans with public prices, as listed on Lusha's pricing page on October 8, 2026. Free is $0 a month with 40 credits a month. Starter is $37.45 a month, Pro is $52.45 a month and Premium is $299.95 a month. A fifth plan, Scale, is custom and you contact sales for it.

All three paid prices were shown as billed yearly. The page did not show a monthly or annual toggle, and it did not display a monthly-billed price for any paid plan. So the monthly figure is the annual price divided by 12. You pay for the year.

Prices change. Treat every number here as a snapshot and confirm on Lusha's own pricing page before you buy.

What does each Lusha plan include?

The table shows the plans at the page's default setting, as listed on Lusha's pricing page on October 8, 2026. The page also has a credit slider, so the price moves if you pick a different credit volume.

Premium carries the "Most Popular" label and Scale carries "Best value". Scale lists "50%+ off price per credit", SSO and 25 buying intent topics, but no public price.

What features come with each plan?

Each plan builds on the one below it. Here is what Lusha lists for each tier on its pricing page.

• Free: verified emails and phones, basic and advanced filters, company advanced data, email sequences, call recordings and AI insights.
• Starter: adds contact and company lookalikes, bulk enrichment, an AI assistant and 5 buying intent topics.
• Pro: adds API access, CSV enrichment, Signals and Webhooks.
• Premium: adds advanced API, team management and credit allocation across users.
• Scale: custom credits and seats, SSO, 25 buying intent topics and per-user credit limits.

How do Lusha credits work?

Credits are the real unit of cost. The plan price only tells you how many credits you get. What you spend them on decides how far they go.

The two costs most buyers care about: a verified email costs 1 credit per contact, and a phone number costs 5 credits. That 5 to 1 ratio is the single biggest driver of your bill. A team that mostly needs emails gets five times more contacts than a team that mostly needs phone numbers.

Lusha's credits breakdown table lists other uses too.

• API call or CSV export: 1 credit per 1 to 25 results.
• Export to CRM: 1 credit per result.
• Signals and premium data enrichment: 1 credit per data point. Buyer intent: 1 credit per intent topic.
• De-anonymized IP address: 2 credits per successful identification.
• Conversation intelligence: 8 credits per recorded call.
• AI search: 1 credit per 5 prompts.

What does a year of Lusha really buy?

Here is our own arithmetic, using only the listed numbers. Multiply the monthly price by 12, then divide the credits by 1 for emails or by 5 for phone numbers.

Starter: $37.45 x 12 is $449.40 a year for 4,800 credits. That is 4,800 emails, or 960 phone numbers.

Pro: $52.45 x 12 is $629.40 a year for 7,200 credits. That is 7,200 emails, or 1,440 phone numbers.

Premium: $299.95 x 12 is $3,599.40 a year for 40,800 credits. That is 8,160 phone numbers if you spend every credit on phones.

Free: 40 credits a month is 40 emails or 8 phone numbers a month.

Per credit on annual billing, Starter works out to about $0.094, Pro about $0.087 and Premium about $0.088. So Pro and Premium cost slightly less per credit than Starter. Premium's main gain is more credits and more seats, not a much lower unit price.

Your real cost per useful contact is higher than the cost per credit. Some lookups will be people you never contact, and some data will need checking before you send. Use this formula: annual price divided by the number of contacts you will actually reach out to.

Do unused Lusha credits roll over?

It depends on billing. Lusha's FAQ says annual plans get all credits up front, and "any unused credits will be reset at the end of the annual cycle." So on the yearly plans shown on the page, credits you do not use by the end of the year are gone.

On monthly plans, the FAQ says unused credits roll over and build up to twice the plan's credit limit. Since the page showed only yearly prices for paid plans on October 8, 2026, ask sales whether monthly billing is offered for the plan you want.

Other rules from the FAQ: you can cancel any time and credits stay available until the end of the billing period. Plans renew automatically. Teams larger than 5 users are told to contact sales.

Is the Lusha free plan worth it?

Yes, for testing. The free plan needs no credit card, includes verified emails and phones, and gives you up to 40 credits a month. That is enough to check data quality on a small sample of your own target accounts before you pay.

It is not enough to run outbound. Forty emails a month will not fill a sequence. If you need volume, the free plan is a trial, not a tool.

Who is Lusha a good fit for?

Lusha fits teams that need contact data and enrichment, and that can predict their volume. Lusha says it is trusted by 280,000+ GTM teams, which is its own claim.

Starter suits one person who mostly needs emails. Pro suits a pair of sellers, or anyone who needs the API, CSV enrichment or webhooks to feed a CRM. Premium suits a team of up to five that wants shared credits and admin controls. Scale is for larger teams that need SSO or lower unit prices.

If you also need a sequencer and a large searchable database in one product, compare Lusha with Apollo. We cover that in our Apollo vs Lusha comparison.

What matters more than the Lusha plan?

The plan is the cheap part. What decides results is the system around the data: who you target, how you verify each contact before sending, the domains and inboxes you send from, and how you handle replies.

In our own campaigns, list verification and suppression cut the hard bounce rate from 11.17% to 0.43%. That came from checking data before every send, not from a bigger data plan. Whatever provider you choose, verify before you send.

This is the work a GTM engineer does. If you do not have one, a managed program can run it for you, with a person approving every send.